wreCkREATIVE

The REI team assembled in the studio and executed an idea we hatched some years ago. Take gift questions from our members/customers via Twitter and Facebook, then surprise them with custom video responses in real time. We had photographers, art directors, writers, social media experts, tech advisers and “green vests” from our Seattle store all chipping in to make it happen. So far, it’s been super successful. Can’t wait to make some more. Here are a few highlights:

And a sign off after a long day, just for fun:

No, this isn’t a catchy Paula Abdul jam.

While in NYC recently, I had the pleasure of meeting Cameron Nielson, a New York based commercial photographer who focuses on fashion, architecture, and product photography. A mutual friend had turned me on to a gallery opening he was having in celebration of his newest conceptual project, “Straight Up” in which Cameron creates beautiful black and white images of the shapes created by the open space and architecture of buildings and skylines in Manhattan, Seattle, Portland, San Francisco and Jackson Hole.

It’s some gorgeous stuff that’s best experienced as large-format prints, but certainly worth a few moments of your time if only via pixels. Inspiring.

Sharing an update for you photogs trying to get an Art Director’s attention. Last year my creative cohort Jason Sutherland wrote about our experience with a mailer sent by Nick Hall. Well, Nick is at it again… this time with a playful take on authenticity. His latest promo (a series of 3)  is super-clean, beautifully designed and includes location information (even lat/long coordinates) of the featured epic locations… all done with a cleaver-conceptual twist.

As before, Nick is still telling stories. This time, he’s doing so using a series of photos across multiple contacts rather than in a single piece. They’re large format, well thought-out and gorgeous. Photographers, pay attention to this guy. He’s doing it right.